Even if you run an honest and productive KC mortgage company, the nature of your product or service can bias people’s opinions of your brand. Just by dealing with the sensitive nature of loaning and borrowing money, mortgage companies can have a difficult time maintaining a good reputation. If your business’s reputation is struggling, it’s time to think outside the box by:
A faceless KC mortgage company can be intimidating to existing and potential clients. One of your top priorities should be working towards giving your brand a personal touch. Charities and public events are a great way to show your community that you care about more than just your profit margins.
In addition, employees each have their own identity to add to your KC mortgage company’s overall persona. Create and share articles, videos, and photos that your employees will enjoy and share on their social media outlets. This is a great way to publicize your business’s friendly approach to office culture.
If you haven’t “gone green” already, your KC mortgage company is missing out on some serious opportunities. Not only do Kansas and Missouri have several tax deductions in place for businesses that use renewable energy, but in many cases green practices lead to cheaper gas bills. Not all green incentives are monetary. Green workplaces lead to a healthier workplace for employees with respiratory conditions and your company’s overall public perception will likely improve from respecting the environment.
Much of customer service these days takes place on social media. If your customers are trying to contact you through Facebook or Twitter, it’s important to respond on these outlets as soon as possible. Not only will the customer in question appreciate your fast response, but these comments are often public and will influence others who visit your KC mortgage company’s page.
Putting a home into a trust may seem like an option reserved for older homeowners who have paid off their mortgage and have accumulated an estate, including assets such as a home, motor vehicles, various investments, boats, rental properties, furniture and even a vacation home. However, having a home that’s owned outright is not necessary […]
The start of a new year is often seen as the time to make major changes in life. While many people resolve to start hitting the gym, losing weight, reading more, or making a career change, others may decide to buy a new home in the coming months. That’s a great goal, one that can […]
Buying a home is one of the most exciting events in a person’s life. A new home can mean a new direction, a major step forward, the beginning of a family or just a fun opportunity to live in a new state, city or neighborhood. It’s also a complex task that involves several important steps. […]
